{"id":13726,"date":"2024-12-29T18:39:59","date_gmt":"2024-12-29T17:39:59","guid":{"rendered":"https:\/\/snowwhitemuseum.com\/?page_id=13726"},"modified":"2025-11-05T10:39:25","modified_gmt":"2025-11-05T09:39:25","slug":"snow-white-and-the-seven-dwarfs-postcard-rko-generalcine-1938","status":"publish","type":"page","link":"https:\/\/snowwhitemuseum.com\/fr\/merchandising\/miscellaneous-merchandise\/snow-white-and-the-seven-dwarfs-postcard-rko-generalcine-1938\/","title":{"rendered":"Carte postale de Blanche Neige et les sept nains (RKO Generalcine) 1938"},"content":{"rendered":"<style>.wp-block-kadence-advancedbtn.kb-btns13726_4d5229-bd{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns13726_4d5229-bd .kt-button{font-weight:normal;font-style:normal;}.kt-btns13726_4d5229-bd .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns13726_4d5229-bd .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns13726_4d5229-bd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns13726_4d5229-bd .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns13726_4d5229-bd .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns13726_4d5229-bd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns13726_4d5229-bd .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns13726_4d5229-bd\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn13726_a65f37-94.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn13726_a65f37-94 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/snowwhitemuseum.com\/merchandising\/miscellaneous-merchandise\/\"><span class=\"kt-btn-inner-text\">Back to Miscellaneous merchandise<\/span><\/a><\/div>\n\n\n<style>.kb-row-layout-id13726_321a49-32 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id13726_321a49-32 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id13726_321a49-32 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id13726_321a49-32 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id13726_321a49-32 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id13726_321a49-32 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id13726_321a49-32 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column13726_8d5e50-0a > .kt-inside-inner-col,.kadence-column13726_8d5e50-0a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13726_8d5e50-0a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13726_8d5e50-0a > .kt-inside-inner-col{flex-direction:column;}.kadence-column13726_8d5e50-0a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13726_8d5e50-0a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13726_8d5e50-0a{position:relative;}@media all and (max-width: 1024px){.kadence-column13726_8d5e50-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13726_8d5e50-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13726_8d5e50-0a\"><div class=\"kt-inside-inner-col\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e47cee315ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e47cee315ea\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"753\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2024\/12\/1938-Italian-RKO-Postcard-04.jpg\" alt=\"\" class=\"wp-image-13719\" srcset=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2024\/12\/1938-Italian-RKO-Postcard-04.jpg 586w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2024\/12\/1938-Italian-RKO-Postcard-04-233x300.jpg 233w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2024\/12\/1938-Italian-RKO-Postcard-04-9x12.jpg 9w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Snow White and the Seven Dwarfs Postcard (RKO Generalcine) 1938<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column13726_93aa02-98 > .kt-inside-inner-col,.kadence-column13726_93aa02-98 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13726_93aa02-98 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13726_93aa02-98 > .kt-inside-inner-col{flex-direction:column;}.kadence-column13726_93aa02-98 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13726_93aa02-98 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13726_93aa02-98{position:relative;}@media all and (max-width: 1024px){.kadence-column13726_93aa02-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13726_93aa02-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13726_93aa02-98\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading13726_84f1db-e4, .wp-block-kadence-advancedheading.kt-adv-heading13726_84f1db-e4[data-kb-block=\"kb-adv-heading13726_84f1db-e4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13726_84f1db-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13726_84f1db-e4[data-kb-block=\"kb-adv-heading13726_84f1db-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13726_84f1db-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13726_84f1db-e4[data-kb-block=\"kb-adv-heading13726_84f1db-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading13726_84f1db-e4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13726_84f1db-e4\">Biancaneve and Tenggren<\/h2>\n\n\n\n<p>As the film&#8217;s Italian release approaches on December 23, 1938, distributors RKO Radio Films and Generalcine are distributing this two-part postcard, the front of which features <a href=\"https:\/\/snowwhitemuseum.com\/about-the-film\/main-titles\/gustaf-tenggren\/\" title=\"Gustaf Tenggren\">Gustaf Tenggren&#8217;s<\/a> illustration for <a href=\"https:\/\/snowwhitemuseum.com\/images\/posters\/american-posters\/#1937USposter\" title=\"\">the American poster<\/a>, adapted with the Italian title.<br>Surprisingly, this visual does not appear to have been used as <a href=\"https:\/\/snowwhitemuseum.com\/images\/posters\/italian-posters\/#1938ITposter\" title=\"\">a poster in Italy<\/a>, where it seems to have been preferred to visuals by a local artist, Carlo Ludovico Bompiani.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id13726_fcf246-ed > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1 of *:not(style)){order:2;}.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2 of *:not(style)){order:1;}.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3 of *:not(style)){order:12;}.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4 of *:not(style)){order:11;}.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5 of *:not(style)){order:22;}.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6 of *:not(style)){order:21;}.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(7 of *:not(style)){order:32;}.kb-row-layout-id13726_fcf246-ed > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(8 of *:not(style)){order:31;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id13726_fcf246-ed alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column13726_2889a1-23 > .kt-inside-inner-col,.kadence-column13726_2889a1-23 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13726_2889a1-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13726_2889a1-23 > .kt-inside-inner-col{flex-direction:column;}.kadence-column13726_2889a1-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13726_2889a1-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13726_2889a1-23{position:relative;}@media all and (max-width: 1024px){.kadence-column13726_2889a1-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13726_2889a1-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13726_2889a1-23\"><div class=\"kt-inside-inner-col\">\n<p>The reverse allows you to write your message and the recipient&#8217;s address on one side, and offers the following elegantly caligraphed message on the right:<\/p>\n\n\n\n<p>The Generalcine will present: Snow White and the Seven Dwarfs, Walt Disney&#8217;s first full-color long feature. The wonder of wonders. Unforgettable for young and old. (La Generalcine presenter\u00e0: Biancaneve e i sette nani, il primo lungo metraggio a colori di Walt Disney. La meraviglia delle meraviglie. Indimenticabile per piccoli e grandi.)<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column13726_e235aa-24 > .kt-inside-inner-col,.kadence-column13726_e235aa-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13726_e235aa-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13726_e235aa-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column13726_e235aa-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13726_e235aa-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13726_e235aa-24{position:relative;}@media all and (max-width: 1024px){.kadence-column13726_e235aa-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13726_e235aa-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13726_e235aa-24\"><div class=\"kt-inside-inner-col\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e47cee3228b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e47cee3228b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"753\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2024\/12\/1938-Italian-RKO-Postcard-07.jpg\" alt=\"\" class=\"wp-image-13729\" srcset=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2024\/12\/1938-Italian-RKO-Postcard-07.jpg 966w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2024\/12\/1938-Italian-RKO-Postcard-07-300x234.jpg 300w, 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\/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Biancaneve and Tenggren As the film&#8217;s Italian release approaches on December 23, 1938, distributors RKO Radio Films and Generalcine are distributing this two-part postcard, the front of which features Gustaf Tenggren&#8217;s illustration for the American poster, adapted with the Italian title.Surprisingly, this visual does not appear to have been used as a poster in Italy,&#8230;<\/p>","protected":false},"author":1,"featured_media":13719,"parent":1930,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-13726","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages\/13726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/comments?post=13726"}],"version-history":[{"count":6,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages\/13726\/revisions"}],"predecessor-version":[{"id":17100,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages\/13726\/revisions\/17100"}],"up":[{"embeddable":true,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages\/1930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/media\/13719"}],"wp:attachment":[{"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/media?parent=13726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}