{"id":15097,"date":"2025-04-08T17:48:24","date_gmt":"2025-04-08T15:48:24","guid":{"rendered":"https:\/\/snowwhitemuseum.com\/?page_id=15097"},"modified":"2025-07-15T08:44:01","modified_gmt":"2025-07-15T06:44:01","slug":"1951-snow-white-belgian-campaign-kit","status":"publish","type":"page","link":"https:\/\/snowwhitemuseum.com\/fr\/images\/campaign-and-press-books\/1951-snow-white-belgian-campaign-kit\/","title":{"rendered":"Kit de campagne belge Blanche Neige de 1951"},"content":{"rendered":"<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15097_265a07-d0 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15097_265a07-d0 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box15097_265a07-d0 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15097_265a07-d0 .kt-info-svg-icon-flip, .kt-info-box15097_265a07-d0 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15097_265a07-d0 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box15097_265a07-d0 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box15097_265a07-d0 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15097_265a07-d0\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Information<\/h2><p class=\"kt-blocks-info-box-text\"><strong>Complete title:<\/strong> RKO presents Walt Disney&#8217;s Snow White and the Seven Dwarfs<br><strong>Author:<\/strong> unknown<br><strong>Illustrations:<\/strong> Tom Wood &amp; <a href=\"https:\/\/snowwhitemuseum.com\/about-the-film\/main-titles\/gustaf-tenggren\/\" title=\"Gustaf Tenggren\">Gustaf Tenggren<\/a><br><strong>Publication Date:<\/strong> August 1951<br><strong>Country:<\/strong> Belgium<br><strong>Dimensions:<\/strong> 8.66\u201d x 11\u201d<br><strong>Number of pages:<\/strong> 4<br><br><a href=\"https:\/\/snowwhitemuseum.com\/images\/campaign-and-press-books\/\" title=\"Campaign and press books\">Back to Campaign and Press books<\/a><\/p><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id15097_b50549-60 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15097_b50549-60 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15097_b50549-60 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id15097_b50549-60 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15097_b50549-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id15097_b50549-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15097_b50549-60 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15097_0562bb-2f > .kt-inside-inner-col,.kadence-column15097_0562bb-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15097_0562bb-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15097_0562bb-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column15097_0562bb-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15097_0562bb-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15097_0562bb-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column15097_0562bb-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15097_0562bb-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15097_0562bb-2f\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"753\" src=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-Belgian-press-kit-cover.jpg\" alt=\"\" class=\"wp-image-15098\" srcset=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-Belgian-press-kit-cover.jpg 587w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-Belgian-press-kit-cover-234x300.jpg 234w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-Belgian-press-kit-cover-9x12.jpg 9w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column15097_9f545c-6a > .kt-inside-inner-col,.kadence-column15097_9f545c-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15097_9f545c-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15097_9f545c-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column15097_9f545c-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15097_9f545c-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15097_9f545c-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column15097_9f545c-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15097_9f545c-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15097_9f545c-6a\"><div class=\"kt-inside-inner-col\">\n<p>This document was created in Belgium by RKO to help professionals such as journalists and exhibitors promote the film <em>Snow White and the Seven Dwarfs<\/em> when it was re-released in August 1951.<br>The inside of the document is a text telling the story of the film in French and Flemish, and the back cover details the advertising material available and gives examples of slogans to use and articles to reproduce in the local press.<br>The text is transcribed here:<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15097_afaacd-ca > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15097_afaacd-ca > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15097_afaacd-ca > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id15097_afaacd-ca > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15097_afaacd-ca > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id15097_afaacd-ca > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15097_afaacd-ca alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15097_655e16-5e > .kt-inside-inner-col,.kadence-column15097_655e16-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15097_655e16-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15097_655e16-5e > .kt-inside-inner-col{flex-direction:column;}.kadence-column15097_655e16-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15097_655e16-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15097_655e16-5e{position:relative;}@media all and (max-width: 1024px){.kadence-column15097_655e16-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15097_655e16-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15097_655e16-5e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15097_6246a4-2a, .wp-block-kadence-advancedheading.kt-adv-heading15097_6246a4-2a[data-kb-block=\"kb-adv-heading15097_6246a4-2a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15097_6246a4-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15097_6246a4-2a[data-kb-block=\"kb-adv-heading15097_6246a4-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15097_6246a4-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15097_6246a4-2a[data-kb-block=\"kb-adv-heading15097_6246a4-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading15097_6246a4-2a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15097_6246a4-2a\">Scenario<\/h2>\n\n\n\n<p>The lovely Snow White, whose beauty made her stepmother\u2014the wicked Queen\u2014jealous, is treated like a servant in the King&#8217;s palace, her father&#8217;s home, just like Cinderella.<\/p>\n\n\n\n<p>Despite her harsh chores, Snow White is full of hope. In her dreams, she imagines a Charming Prince who will take her away to the land of happiness.<\/p>\n\n\n\n<p>The Queen orders one of her huntsmen to take the young princess into the forest and kill her. The rugged hunter cannot bring himself to do it and instead abandons her in the silent woods.<\/p>\n\n\n\n<p>That night, the young girl trembles with fear in the solitude of the forest. It seems to her that twisted branches are reaching out like claws to grab her, that fierce eyes are watching her from the shadows, and that the furious wind is roaring against her. Little by little, the threatening shapes draw closer, and a calmer Snow White realizes they are merely gentle forest animals, more frightened of her than she is of them: bushy-tailed squirrels, cooing doves, colorful birds, and a friendly stag.<\/p>\n\n\n\n<p>Her new friends lead her to a secluded cottage, home to seven dwarfs who work in the diamond mines. When the dwarfs return, they are surprised by the cleanliness and cheerfulness of their cabin, once a dusty, gloomy place. At first, they react with suspicion toward the princess, but when she promises to bake delicious pies, their mistrust fades.<\/p>\n\n\n\n<p>Under the kind influence of Snow White, the little men become more human, lose their laziness, watch their flaws, and do their best to please their new companion.<\/p>\n\n\n\n<p>Meanwhile, the magic mirror informs the Queen that Snow White is still alive. The terrible woman transforms herself into a witch. She makes her way to the cottage, cloaked and disguised, and Snow White\u2014disobeying the dwarfs\u2014lets the stranger inside. The old woman offers her a poisoned apple. One bite sends Snow White into a deep sleep, like death itself.<\/p>\n\n\n\n<p>Panicked, the forest animals alert the dwarfs. After a frantic chase over hills and valleys, the seven dwarfs corner the wicked Queen at the edge of a cliff, where lightning strikes her and sends her plunging into the abyss.<\/p>\n\n\n\n<p>Snow White still sleeps in a glass coffin. One day, a Prince hears of a beautiful princess lying lifeless in a crystal tomb. He rushes to her side and finds her so enchanting that he kisses her tenderly.<\/p>\n\n\n\n<p>At that moment, the young girl awakens, and all the joy in the world fills the humble home of the seven dwarfs.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column15097_7c9ad5-b1 > .kt-inside-inner-col,.kadence-column15097_7c9ad5-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15097_7c9ad5-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15097_7c9ad5-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15097_7c9ad5-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15097_7c9ad5-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15097_7c9ad5-b1{position:relative;}@media all and (max-width: 1024px){.kadence-column15097_7c9ad5-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15097_7c9ad5-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15097_7c9ad5-b1\"><div class=\"kt-inside-inner-col\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d818e810418&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d818e810418\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-02-1024x648.jpg\" alt=\"\" class=\"wp-image-15099\" srcset=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-02-1024x648.jpg 1024w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-02-300x190.jpg 300w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-02-768x486.jpg 768w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-02-18x12.jpg 18w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-02.jpg 1190w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id15097_7426a9-8c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id15097_7426a9-8c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id15097_7426a9-8c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id15097_7426a9-8c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id15097_7426a9-8c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id15097_7426a9-8c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id15097_7426a9-8c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column15097_6fa7f0-03 > .kt-inside-inner-col,.kadence-column15097_6fa7f0-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15097_6fa7f0-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15097_6fa7f0-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15097_6fa7f0-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15097_6fa7f0-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15097_6fa7f0-03{position:relative;}@media all and (max-width: 1024px){.kadence-column15097_6fa7f0-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15097_6fa7f0-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15097_6fa7f0-03\"><div class=\"kt-inside-inner-col\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d818e810992&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d818e810992\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-01-1024x649.jpg\" alt=\"\" class=\"wp-image-15100\" srcset=\"https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-01-1024x649.jpg 1024w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-01-300x190.jpg 300w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-01-768x487.jpg 768w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-01-18x12.jpg 18w, https:\/\/snowwhitemuseum.com\/wp-content\/uploads\/2025\/04\/1951-08-Belgian-RKO-press-kit-01.jpg 1188w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column15097_fbfc51-7a > .kt-inside-inner-col,.kadence-column15097_fbfc51-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15097_fbfc51-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15097_fbfc51-7a > .kt-inside-inner-col{flex-direction:column;}.kadence-column15097_fbfc51-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15097_fbfc51-7a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15097_fbfc51-7a{position:relative;}@media all and (max-width: 1024px){.kadence-column15097_fbfc51-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15097_fbfc51-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15097_fbfc51-7a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading15097_513c22-dd, .wp-block-kadence-advancedheading.kt-adv-heading15097_513c22-dd[data-kb-block=\"kb-adv-heading15097_513c22-dd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15097_513c22-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15097_513c22-dd[data-kb-block=\"kb-adv-heading15097_513c22-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15097_513c22-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15097_513c22-dd[data-kb-block=\"kb-adv-heading15097_513c22-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading15097_513c22-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15097_513c22-dd\">Advertising<\/h2>\n\n\n\n<p>You\u2019ll find here suggestions and advice intended to help you promote our films under the best possible conditions. Let us remind you that good advertising doesn\u2019t cost\u2014it pays.<\/p>\n\n\n\n<p>Our Advertising and Distribution Service offers you a full range of promotional materials tailored to the specific qualities of each film. You can purchase or rent American posters in 1, 3, 6, and 24-sheet formats, as well as lobby cards. For certain films, there are also French posters available in 47&#8243; x 63&#8243; and 63&#8243; x 94&#8243; formats. Be sure to ask for them\u2014they\u2019re available for your use.<\/p>\n\n\n\n<p>Our Advertising Department is also entirely at your disposal to assist you in the promotional launch of your film. Don\u2019t hesitate to consult them.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15097_66cb06-83, .wp-block-kadence-advancedheading.kt-adv-heading15097_66cb06-83[data-kb-block=\"kb-adv-heading15097_66cb06-83\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15097_66cb06-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15097_66cb06-83[data-kb-block=\"kb-adv-heading15097_66cb06-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15097_66cb06-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15097_66cb06-83[data-kb-block=\"kb-adv-heading15097_66cb06-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading15097_66cb06-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15097_66cb06-83\">Slogans<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The immortal masterpiece by Walt Disney<\/li>\n\n\n\n<li>The purest masterpiece from the Wizard of the Seventh Art<\/li>\n\n\n\n<li>The incomparable work of Walt Disney<\/li>\n\n\n\n<li>The most famous fairy tale by the Wizard of Animated Cartoons<\/li>\n\n\n\n<li>A miracle of charm and poetry<\/li>\n\n\n\n<li>A film everyone will see and want to see again<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15097_79b7dc-af, .wp-block-kadence-advancedheading.kt-adv-heading15097_79b7dc-af[data-kb-block=\"kb-adv-heading15097_79b7dc-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15097_79b7dc-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15097_79b7dc-af[data-kb-block=\"kb-adv-heading15097_79b7dc-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15097_79b7dc-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15097_79b7dc-af[data-kb-block=\"kb-adv-heading15097_79b7dc-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading15097_79b7dc-af wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15097_79b7dc-af\">Articles for the local press<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15097_0cd6b2-71, .wp-block-kadence-advancedheading.kt-adv-heading15097_0cd6b2-71[data-kb-block=\"kb-adv-heading15097_0cd6b2-71\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15097_0cd6b2-71 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15097_0cd6b2-71[data-kb-block=\"kb-adv-heading15097_0cd6b2-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15097_0cd6b2-71 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15097_0cd6b2-71[data-kb-block=\"kb-adv-heading15097_0cd6b2-71\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading15097_0cd6b2-71 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15097_0cd6b2-71\"><strong>WALT DISNEY, IN CREATING HIS FIRST FULL-LENGTH FEATURE FILM \u201cSNOW WHITE AND THE SEVEN DWARFS,\u201d REMAINED TRUE TO THE GRIMM FAIRY TALE.<\/strong><\/h4>\n\n\n\n<p>Watching <em>Snow White and the Seven Dwarfs<\/em>, one will see that Walt Disney stayed as true as possible to the beloved Grimm Brothers\u2019 tale. Still, he chose to soften some of the more terrifying elements in the original story.<br>The Princess doesn\u2019t endure all the cruel torments inflicted by her evil stepmother in the tale. She isn\u2019t suffocated by the bodice, nor does the poisoned comb pierce her scalp. Only one of the old witch\u2019s evil deeds remains: she tricks poor Snow White into biting the enchanted apple that plunges her into eternal sleep.<\/p>\n\n\n\n<p>In the original story, the Queen\u2019s death is followed by great celebrations in honor of the Princess\u2019s wedding. This touch of cruelty, which might seem at odds with Snow White\u2019s gentle character, was omitted from the film. The Princess doesn\u2019t witness the Queen\u2019s death, which happens much more quickly. Chased into the mountains by the seven dwarfs, the evil woman falls into a ravine. These kinds of modifications are common in Walt Disney\u2019s adaptations of traditional legends.<br>In <em>The Three Little Pigs<\/em>, the wolf eats the first two and boils the third. But in Disney\u2019s version, the pigs escape, and the wolf is humorously punished.<br>In <em>The Pied Piper<\/em>, Disney lets the little boy throw away his crutches and dance with the other children, rather than remaining crippled as in the original tale. The rats also become sympathetic and are sent to a magical mountain of cheese instead of being drowned.<br>In Disney\u2019s version of <em>Jack and the Beanstalk<\/em>, the giant isn\u2019t killed; he dives underground and emerges in China. And while Aesop\u2019s grasshopper dies of cold in winter, Disney\u2019s version is taken in and revived by the ants, who forgive her for her summer folly.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading15097_fbc442-c2, .wp-block-kadence-advancedheading.kt-adv-heading15097_fbc442-c2[data-kb-block=\"kb-adv-heading15097_fbc442-c2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading15097_fbc442-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading15097_fbc442-c2[data-kb-block=\"kb-adv-heading15097_fbc442-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading15097_fbc442-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading15097_fbc442-c2[data-kb-block=\"kb-adv-heading15097_fbc442-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading15097_fbc442-c2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading15097_fbc442-c2\"><strong>EVERY CHARACTER IN WALT DISNEY\u2019S FILM HAS A DISTINCT PERSONALITY<\/strong><\/h4>\n\n\n\n<p>The heroes of Walt Disney\u2019s <em>Snow White and the Seven Dwarfs<\/em> are all modeled after real-life types. You might easily come across someone in real life who resembles \u201cHappy,\u201d \u201cDoc,\u201d or \u201cSleepy.\u201d \u201cDoc\u201d thinks of himself as the leader of the group. He\u2019s pedantic, a bit dim-witted, and extremely nervous when decisions need to be made\u2014so much so that he loses his train of thought and becomes tongue-tied. Still, he\u2019s full of goodwill.<br>\u201cHappy\u201d is a charming, round, cheerful fellow with a bright, joyful voice and a constant smile.<br>\u201cSleepy\u201d sees the world through half-closed eyelids and speaks between yawns. He\u2019s a man of few words and only speaks when he has something final to say\u2014usually about something he doesn\u2019t actually know.<br>\u201cGrumpy,\u201d the real boss, takes charge of everything. He harbors a special hatred for women. He\u2019s gruff and gloomy, yet to his great shame, he has one of the softest hearts of all.<br>\u201cDopey\u201d isn\u2019t the brightest, and his antics can sometimes be unwelcome. He\u2019s not always very truthful, but he\u2019s never in a bad mood and is a pleasant companion.<br>\u201cSneezy,\u201d always sniffling, speaks through a stuffy nose and tends to sneeze at the worst possible moment.<br>\u201cBashful,\u201d full of goodwill, wears his heart on his sleeve. He\u2019s an incurable romantic and terribly shy around Snow White.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>This document was created in Belgium by RKO to help professionals such as journalists and exhibitors promote the film Snow White and the Seven Dwarfs when it was re-released in August 1951.The inside of the document is a text telling the story of the film in French and Flemish, and the back cover details the&#8230;<\/p>","protected":false},"author":1,"featured_media":15098,"parent":3601,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-15097","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages\/15097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/comments?post=15097"}],"version-history":[{"count":4,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages\/15097\/revisions"}],"predecessor-version":[{"id":15843,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages\/15097\/revisions\/15843"}],"up":[{"embeddable":true,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/pages\/3601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/media\/15098"}],"wp:attachment":[{"href":"https:\/\/snowwhitemuseum.com\/fr\/wp-json\/wp\/v2\/media?parent=15097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}