Campaign books, sometimes campaign manuals, or exhibitor’s manuals, are booklets of various formats aimed at professionals of the industry, most often movie theater owners, documenting the marketing strategy surrounding the release of a film. In its pages, are often reproductions of the posters, lobby cards, toys, and information about the trailers, the events planned, and of course, the film.
Press books are of course aimed at the press, and offer an introduction to journalists who might not know the film, even proposing pre-written articles that newspapermen are free to personalize.
Sometimes, these two types of documents are merged into one document.
USA
1938 USA Campaign Book 
1938 USA Campaign Book – New Edition 
1958 USA Exhibitor’s Campaign Book 
1967 USA Buena Vista Campaign Book 
1975 USA Campaign Pressbook 
1983 USA Pressbook 
1987 USA Press Information 
1994 USA Video and OST Pressbook 
2001 USA DVD Campaign Book
UK
1964 British Exhibitor’s manual 
1972 British Campaign book 
1980 British Campaign book 
1987 British Press Information 
1987 British Exhibitor’s manual
France
1938 French Campaign Book 
1938 French Ad Pad 
1951 French Campaign book 
1962 French Campaign book 
1973 French Press book 
1973 French Campaign book 
1983 French Campaign Leaflet 
1983 French Press Book 
1992 French Press Book 
1992 French Campaign brochure 
2001 French DVD Campaign Book
Italy
1962 Italian brochure
Germany
1966 German Campaign book 
1983 German Press book 
1983 German Publicity Material 
1992 German Press book 
1994 German Video Press book
