Campaign books, sometimes campaign manuals, or exhibitor’s manuals, are booklets of various formats aimed at professionals of the industry, most often movie theater owners, documenting the marketing strategy surrounding the release of a film. In its pages, are often reproductions of the posters, lobby cards, toys, and information about the trailers, the events planned, and of course, the film.

Press books are of course aimed at the press, and offer an introduction to journalists who might not know the film, even proposing pre-written articles that newspapermen are free to personalize.

Sometimes, these two types of documents are merged into one document.