Find on this page the lobby cards used to promote the film during its successive releases in France and in Luxembourg.
1938
Snow White and the Seven Dwarfs was first released by RKO Radio Films S.A. at the Marignan Theater, on the Champs Elysées of Paris, on May 6, 1938. These lobby cards were used then and when the film went on general release. The French lobby cards were 8.3″x10.6″ in size, whereas the Luxembourg ones were 8.3″x10″, but the visuals were the same.
1951
Snow White and the Seven Dwarfs was re-released by RKO Radio Films S.A. on August 31, 1951. The French lobby cards were 8.3″x10.6″ in size. 3 sets were available: 1 set of 12 color photos with text, 1 set A of 12 cardboard photos with text, and 1 set B of 12 cardboard photos with text.
This is the only year in which the film’s title is slightly modified with a hyphen in the heroine’s name. All posters and lobby cards thus read “Blanche-Neige et les sept nains” instead of “Blanche Neige et les sept nains”. This spelling persists in French-speaking Quebec.
1962
The film was re-released on December 19, 1962 in France by Athos Films.
According to the campaign manual, 20 “real color” lobby cards were available to theater owners to market the film. That meant that the studio’s quality cel set-ups were first used to produce film-like quality color photographs in this country.
1973
The film was re-released on December 5, 1973 in France by Walt Disney Productions (Paris), Les Films Méric (Marseille), Les Films Sirand (Lyon), Orgacifra (Bordeaux), Paris Nord Distribution (Lille), Rex Oreg (Strasbourg-Cronenbourg).
According to the campaign manual, 2 sets of nine color 8.3″x10.6″ lobby cards were available. The logo of the 50th anniversary of the Walt Disney company appeared on the enveloppes and on each card.
1983
The film was re-released on November 30, 1983 in France by Walt Disney Productions (Paris), Les Films Méric (Marseille), Les Films Sirand (Lyon), Orgacifra (Bordeaux), Paris Nord Distribution (Lille).
According to the campaign manual, 2 sets of nine color 8.3″x10.6″ lobby cards were available in transparent enevloppes. Among them are photos of Mickey’s Christmas Carol which was presented with the main feature. The logo of the “Diamond Year” 60th anniversary of the Walt Disney company appeared on each card.
1992
The film was re-released on February 12, 1992 in France by Warner Bros (Transatlantic) Inc..
According to the campaign manual, 1 set of eight color 8.3″x10.6″ lobby cards were available.
