Find on this page the posters of different sizes used to promote the film during its successive releases in Belgium.
1938
Snow White and the Seven Dwarfs was released in Belgium by RKO Radio Films in the French language on May 20, 1938. The posters, printed by L. & H. Verstegen, Brussels, were also in French and available in two styles.
1951
When Snow White returned to Belgian theaters in August 1951 through RKO Radio Films, the familiar Gustaf Tenggren artwork was brought back with a few notable refinements. A new tagline—“Walt Disney’s immortal masterpiece”—now crowned the poster, making the name “Walt Disney” above the title unnecessary. The Seven Dwarfs’ names, already well known to audiences, were dropped in favor of the more marketable “Color by Technicolor,” much like on the contemporary French poster.
The layout was also adjusted, with the RKO logo moved to the lower right and the Flemish title Sneeuwwitje placed on the lower left. Curiously, despite a summer release, the poster retained its drifting snowflakes—a fitting detail, as the film would remain on Belgian screens until 1953.
1962
Snow White and the Seven Dwarfs was released in Belgium by Discibel in French and Dutch for Christmas 1962. The posters, printed by L. & H. Verstegen, Brussels, were also in French and Dutch.
1973
In early 1973, Snow White was released by Elan Films in an uncensored version for the first time. As promotional material from the French December 1962 re-release was not yet available, the Belgian distributor turned to the 1972 British poster for inspiration—a design that was also used in Yugoslavia.
