In the run-up to the release of the 1973 film in France, numerous partnerships were forged in all branches of commerce and industry to promote the film’s characters. One of these was with Henkel, which offered a disc of the film’s story with its Dato brand, as well as barrels of Super Croix 73 laundry detergent bearing the film’s effigy.
The campaign was relayed on December 5, 1973 in the trade magazine Le Film Français, aimed at exhibitors to assure them that the film would be well promoted.
The product is described as a “giant barrel decorated with a scene from the film” and, together with the disc, involves a total of “350,000 packages.” These were 4.7 kg barrels. The scene depicted is that of the dwarfs’ party, inspired by earlier drawings but adapted by an unknown artist.
