British Mickey
Published from October 25, 1975 to March 28, 1981 by IPC Magazines Ltd., Mickey Mouse Magazine was a weekly British title in the style of the Belgian Mickey Magazine. The format seemed less popular in Great Britain since the magazine was retitled numerous times (Mickey Mouse and Donald Duck, Mickey Mouse in Disneyland, Mickey Mouse and Disney Time) and only lasted less than five years.
The magazine made ample use of the many characters of the Disney universe in their comic strips, and in the very last months of its existence, the magazine accompanied the 1980 British reissue of Snow White and the Seven Dwarfs. The film also inspires appearances by the characters in the magazine’s various regular sections such as “The Disney Film Show” that chronicles a Disney feature, games, contests, etc. The last issue was the 280th, only 8 weeks after the last Snow White strip was published.
Number 264, December 6, 1980
On the cover of this issue is a drawing of the scene where the dwarfs dance. It announces a Snow White and the Seven Dwarfs contest, and “Our first serialisation of the Disney classic!”
Indeed, Snow White and the Seven Dwarfs was rereleased back in British theaters that Christmas.
On page 3, is the “Super Snow White competition, over 250 prizes to be won!” The prizes are :
- Twelve 1st prizes of Gaf movie viewers
- 25 Snow White picture books from Penguin
- 25 Snow White L.P.s from K-TEL
- 50 Snow White paperpbacks from New English Library
- 50 Snow White paint-by-numbers sets rom Berwick Toys
- 50 Snow White panorama sets from Letraset
- 50 Snow White posters from Athena
Snow White and the seven dwarfs also appear in the royal ball puzzle and Sleepy and Happy’s dot-to-dot puzzle, An advertisement for K-tel read-along 7-inch book records and Storyteller albums. The Disney film show of the week is Dumbo.
The serialisation of the film is the original 1937 King Features Syndicate version.
Number 269, January 19, 1981
Although Cinderella features prominently on the cover of that issue because the film is the subject of the Disnet Film show pages, it is very much Snow White that is found in its pages.
The characters are in the winter wonderland puzzle and Happy is in the spot the differences game. Finally, the serialisation that week is the bedroom sequence.
Number 271, January 24, 1981
The Disney film show in that issue is Herbie Rides Again, and the serialisation is “Snow White dances merrily with the dwarfs – unaware of the approaching danger.”
Number 273, February 7, 1981
A reproduction of the cel set-up generally used for lobby cards with the dwarfs riding the does through the woods graces the cover which announces “A race to save Snow White! See the conclusion to Walt Disney’s hit-film – inside!”
Indeed the serialisation comes to an end that week. Sleepy and Sneezy appear in “Ludwig’s spot the changes”. The Disney film show of the week is Peter Pan.
Number 274, February 14, 1981
Even after the serialisation of the film ended, Snow White still appears in the pages of the magazine, as in this issue, where all the characters appear in “Name the characters word puzzle”.
Number 278, March 14, 1981
The Disney film show of the week is Return From Witch Mountain, but more importantly, this issue contains the Snow White competition results!
