The April 1950 issue of Neue Film-Welt, sold for 1,50 DM, featured a full-page advertisement for “Schneewittchen und die sieben Zwerge” (Snow White and the Seven Dwarfs). Beneath the headline is the phrase “Aufnahmen aus dem reizvollen, von Walt Disney gestalteten Zeichentrickfilm in Farben,” meaning “shots from Walt Disney’s charming color animated film.” The ad runs alongside an article on the film “Der Rat der Götter” (Council of the Gods), released on May 12, 1950.