Information
Type of toy: inflatable dolls
Country of manufacture: France
Country of distribution: France
Date: 1962
Manufacturer: Serdinco S.A.R.L., 40 rue Sedaine, Paris XIe, Phone: 355-58-00, Register of Commerce Seine 63 B 5455
Retail price: FF10 for Snow White, FF8 for each dwarf, FF60 for the group
Dimensions: 19.7” for Snow White, 11.8” for each dwarf
Inflatable articulated dolls
With the French re-release of Snow White in 1962, new types of toys appeared on the shelves. Serdinco, which specialized in inflatable dolls for children, added the film’s characters to its catalog. The advertisement opposite shows their appearance and prices.
That year, John, another manufacturer and competitor, also launched four 15.75″ high inflatable dwarfs, Doc, Grumpy, Sneezy and Bashful.
Le texte de l’annonce est le suivant :
YES…
… you can have Snow White and the 7 Dwarfs in your home, thanks to our articulated inflatable dolls, manufactured under license from WALT DISNEY.
Each of these plastic dolls is designed and colored to look like the subjects of the film which was, and still is, a model of its kind.
These little characters are “alive”, thanks to their presentation and articulations that enable them to be positioned as desired, and children, in their company, find themselves in a marvelous world.
Dimensions:
- Snow White: 55 cm
- Each dwarf: 30 cm
Price:
- Snow White: 10.00 F
- Each dwarf: 8.00 F
- Special price: the collection of Snow White and the seven dwarfs (Grumpy, Sneezy, Doc, Bashful, etc.):
60.00 F – Ex-store price Paris
