Find on this page the posters of different sizes used to promote the film during its successive releases in France.
1938
Snow White and the Seven Dwarfs was first released by RKO Radio Films S.A. at the Marignan Theater, on the Champs Elysées of Paris, on May 6, 1938.
The 1938 French posters were printed by Bedos & Cie.
1944
Although it not considered a general release, as France was being liberated from nazi occupation, the film was rerelased in several places, probably thanks to copies that Wally Feignoux had kept away from the invader: from September 8 to 14, 1944 at the Camera Theater of Algiers (then a French overseas city), from December 31 to February 4, 1944 at the Normandie Theater on the Champs-Elysées in Paris, from January 24 to 30 at the Palace Theater in Avignon, at the Cameo Theater in Paris in February 14 to March 28, 1945, from March 30 to April 3 at the Moulin-Rouge in Paris, from April 11 to 17 at the Gaité-Clichy Theater in Paris, from May 9 to 15 at the Danube Theater in Paris, from September 5 to 17 at the ABC Theater in Dijon, meaning that there were at least three copies still circulating in France at the time. It is probable that no official promotional material was manufactured for this release and that the 1938 designs and sometimes original material were reused along specifically commisioned art, such as the huge façade artwork for the Normandie theater.
There is, however, a small format poster with a the same visual and font as the 1938 poster, but it was printed by I.C.P.. It is unclear when this was made. It is an almost exact replica of the 1938 poster but I.C.P., 14 Martel street in Paris, apparently printed film posters between circa 1953 and 1959. Since there was no other French general release of the film in that time bracket and that RKO went bankrupt by then, it is possible that this poster was actually made for a limited release, like a Christmas showing.
1951
Snow White and the Seven Dwarfs was re-released by RKO Radio Films S.A. on August 31, 1951.
The RKO campaign book for the 1951 French rerelease only lists the same poster in two different formats with the text “In Technicolor” replacing one the RKO logo on the 1938 Bernard Lancy visual, and a more modern font for the titles. There were printed by Bedos, like the 1938 ones.
This is the only year in which the film’s title is slightly modified with a hyphen in the heroine’s name. All posters and lobby cards thus read “Blanche-Neige et les sept nains” instead of “Blanche Neige et les sept nains”. This spelling persists in French-speaking Quebec.
1962
The film was re-released on December 19, 1962 in France by Athos Films.
The posters for the 1962 French rerelease were printed by Affiches Gaillard, 99 rue du Faubourg du temple, Paris and designed by Publicité Jean Fourastié. The film was distributed through Athos Films.
1973
The film was re-released on December 5, 1973 in France. The posters for the 1973 French rerelease were printed by Établissements St Martin, Asnières.
1983
The film was re-released on November 30, 1983 in France. The posters for the 1983 French rerelease were printed by Établissements St Martin, Asnières. The Cyrano poster was of course specifically designed for one theater in Versailles.
1992
The film was re-released on February 12, 1992 in France. The posters for the 1992 French rerelease were printed by Sonis, 32, avenue de l’Océanie. 91940 Les Ulis. The film was distributed through Warner Bros (Transatlantic), Inc..
1994
The film was released on Laserdisc and VHS for the first time in France through Walt Disney Home Video. Posters and point-of-sale advertising were created for the occasion.
